http://archives.univ-biskra.dz/handle/123456789/1073 2026-04-06T22:34:33Z 2026-04-06T22:34:33Z Khalifa AHSINA http://archives.univ-biskra.dz/handle/123456789/1312 2019-05-06T11:35:39Z 2013-01-01T00:00:00Z

Titre: Modélisation de l’apport des systèmes de contrôle de gestion à la performance : une approche quantitative Auteur(s): Khalifa AHSINA Résumé: Our objectives through this research are multiple: it is a question in a first point of analyzing the evolution of the concept of the systems of management control in the scientific literature. Beyond the analysis of the concept, the second objective of the work, consists in suggesting and confirming a general model of the performance, which integrates not only the traditional model of management control, but also an interactive model. These two types of control will have certainly an impact on the performance of companies, but a differentiated contribution

2013-01-01T00:00:00Z د. أحمد أمجدل http://archives.univ-biskra.dz/handle/123456789/1311 2019-05-06T11:38:05Z 2013-01-01T00:00:00Z

Titre: الابتكار التسويقي و دوره في ترقية أداء المنشأة الاقتصادية دراسة حالة منشأة سيدي الكبير للمشروبات الغازية بالبليدة – الجزائر Auteur(s): د. أحمد أمجدل Résumé: Marketing innovation requires from organisations to continuously search for the development of its products in a way that achieves new gains to its customers/clients, and fulfills their needs and requirements. Furthermore, marketing innovation requires the making of new and unprecedented marketing operations. The goal of this study is to show the impressive role which marketing innovation might play in improving corporate performance and to what extent it is one of the factors of growth, through the innovation of products, prices, promotion, and distribution. From what precedes, the Algerian economic firms through Sidi-Elkebir's company as a model, innovate new products and operations based on marketing innovation as an avenue to enable them outliving in stiff competitiveness which is characterising their environment. The ultimate goal being the protection of their market share at least

2013-01-01T00:00:00Z أ. بارك نعيمة http://archives.univ-biskra.dz/handle/123456789/1310 2019-05-06T10:36:09Z 2013-01-01T00:00:00Z

Titre: الابتكار في الإستراتيجية الإعلانية وأهميتها في جذب انتباه للمستهلك بالإشارة إلى مؤسسة اتصالات الجزائر – المتطلبات والتوصيات- Auteur(s): أ. بارك نعيمة Résumé: With the enormous development of the means of technology, as a result of the importance of the use of advertising and modern means of communication, the advertisers had manufactured to achieve their goals of getting the message creative advertising to consumers, so it became necessary for the institution to adopt a strategy of advertising innovative and effective, given the role played by the latter to attract the attention of consumers and promote sales the institution and create a competitive position it, and when he was separated from the postal sector of transportation, has become imperative for the institution Algeria Telecom to know themselves and new services in order to build a mental image of the consumer Algerian and attract attention and therefore the face of its competitors properties in the telecommunications market of Algeria, and perhaps the best means for that is innovative in the declaration

2013-01-01T00:00:00Z د.وصفي الكساسبة د.سعاد برنوطي http://archives.univ-biskra.dz/handle/123456789/1309 2019-05-06T10:45:23Z 2013-01-01T00:00:00Z

Titre: أثر الاستثمار في تكنولوجيا المعلومات على تحسين الأداء المؤسسي:دراسة حالة مؤسسة المناطق الحرة الأردنية Auteur(s): د.وصفي الكساسبة; د.سعاد برنوطي Résumé: This paper presents the results of an in-depth case study of the Jordanian Free Zones Corporation during the period 1996-2005 when it started investing in Information Technology (IT). “Investment in Technology” was measured by the total allocations and expenditures, plus the salaries of employees in the IT department. Organizational Performance was measured by the achievement of nine goals set in its Strategic Plan, three from each of the Goal Achievement, Internal Processes, and Resource approaches. The study used formal data & interview. Results revealed that the over one million Jordanian Dinar ($1.390.000) investment in IT had a positive impact on the achievement of all goals except “the return on cost” which is a result that requires further research, given its importance. It also drew attention to other problems of relevance to Public Enterprises in the Developing Countries, mainly: the poor documentation of important data, problems with planning, allocations impacted by sporadic policies of reducing spending, setting of goals in generalities rather than quantitatively, as well as the continuing use of governmental procedures and regulations despite becoming an independent entity

2013-01-01T00:00:00Z