http://archives.univ-biskra.dz/handle/123456789/1157 2026-04-06T21:37:39Z 2026-04-06T21:37:39Z نصيرى تيفرنت http://archives.univ-biskra.dz/handle/123456789/31382 2025-09-28T08:47:33Z 2025-01-01T00:00:00Z

Titre: اثر التسويق الرقمي في اتجاهات العملاء للنوافذ الاسلامية على مستوى البنوك التقليدية دراسة عينة من البنوك في الجزاير Auteur(s): نصيرى تيفرنت Résumé: This study aimed to explore digital marketing in its various dimensions—attraction, engagement, retention, learning, and communication—and its impact on customer attitudes toward Islamic windows in conventional banks in Algeria. To achieve this, a questionnaire was designed and distributed to a randomly selected sample of 326 customers of Islamic windows in the banks under study. The collected data was then analyzed statistically using SPSS 25. The study led to several key findings, the most important of which are:Digital marketing, in all its dimensions combined (attraction, engagement, retention, learning, and communication), has a significant impact on customer attitudes toward Islamic windows in conventional banks in Algeria. These dimensions collectively explain 36.2% of the variation in customer attitudes.However, the learning dimension alone did not show a significant effect on customer attitudes toward Islamic windows. The study also found that digital marketing influences customer attitudes across its three components: cognitive, emotional, and behavioral. Additionally, there were statistically significant differences in customer attitudes toward Islamic windows based on occupation and the most frequently used digital platform for learning about Islamic banking services in the studied banks. Based on these findings, the study puts forward several recommendations, including: Enhancing communication with customers by responding promptly to their concerns, listening to their complaints, and providing adequate support and assistance. This would help in better understanding their needs and preferences while identifying gaps in the services offered.

2025-01-01T00:00:00Z عزاز حمي http://archives.univ-biskra.dz/handle/123456789/31381 2025-09-28T08:37:06Z 2025-01-01T00:00:00Z

Titre: مساهمة الاستراتيجية التسويقية للمخطط التوجيهي للتهيىة السياحية SDAT 2030 في ترقية السياحة في الجزاير Auteur(s): عزاز حمي Résumé: This study aims to address the issue of the contribution of the marketing strategy of the SDAT 2030 tourism development master plan to the promotion of tourism in Algeria, as this plan aims to propose ways to promote a sustainable tourism industry that takes into account the new global trends in this activity, to make tourism an alternative economic source to the hydrocarbon sector. Five dimensions of the marketing strategy were adopted: strategic, market, promotional, technological and competitive, and studied through the five books of the SDAT 2030 tourism development master plan, and the extent of its contribution to the promotion of tourism in Algeria during the period extending from 2008-2022, and compared with what was actually achieved during the same period. The study concluded that the five dimensions mentioned above of the marketing strategy of the SDAT 2030 tourism development master plan did not contribute effectively to the promotion of tourism in Algeria, as evidenced by the fact that the tourism sector in Algeria, despite the potential and tourism components it possesses, still occupies very low ranks in the global tourism and travel competitiveness index, and all internal indicators confirm its weak performance. The study also concluded that there are obstacles to the implementation of the SDAT 2030 tourism development master plan, which requires the authorities to follow up and periodically evaluate its implementation and review the marketing strategy for this plan, which shows its lack of effectiveness and limited results. Description: تسويق سياحي

2025-01-01T00:00:00Z موسى عبد الكريم http://archives.univ-biskra.dz/handle/123456789/31380 2025-09-28T08:32:18Z 2025-01-01T00:00:00Z

Titre: المراجعة التحليليىة ودورها في ادارة المخاطر المالية -دراسة حالة عينة البنوك العالمية في الجزاير خلال الفترة 2015-2021 Auteur(s): موسى عبد الكريم Résumé: This study aims to highlight the role of analytical review in managing the financial risks faced by banks. This comes in light of the continuous exposure of financial institutions to various types of financial risks that have caused numerous crises, emphasizing the need for effective tools to manage these risks. Among these tools, analytical review stands out for its ability to provide actionable results that can improve financial management processes. The study focused on a sample of nine (09) active banks in Algeria during the period from 2015 to 2021. The necessary data were collected from the annual financial reports of these banks and processed using EViews 12 and Excel software. Financial ratios and time series methods were employed as the main tools for analytical review, and their results were utilized in financial risk management. The study concluded that banks operating in Algeria face various financial risks and that these risks can be effectively managed by leveraging the results of analytical review. The study also demonstrated the potential to predict financial risks using the time series method, providing banks with a proactive advantage in managing these risks. Description: محاسبة ومالية

2025-01-01T00:00:00Z بن نجاعي رانية http://archives.univ-biskra.dz/handle/123456789/31379 2025-09-28T08:19:39Z 2025-01-01T00:00:00Z

Titre: اثر المعلومات التسويقية في تطوير المنتجات الجديدة -دراسة تحليلة لقطاع صناعة مواد العناية والتجمبل بالجزاير Auteur(s): بن نجاعي رانية Résumé: The study aimed to explore the impact of the Marketing Information System (MIS) on new product development in the cosmetics and personal care industry in Algeria. This was done by analyzing the relationship between two main variables: the Marketing Information System as the independent variable—measured through four dimensions: internal records and reports system, marketing research system, marketing intelligence system, and marketing decision support system—and new product development as the dependent variable, evaluated across five dimensions: idea generation and evaluation, prototype development, analysis and planning, product development and testing, and marketing. The study adopted a descriptive-analytical approach, designing a questionnaire directed at managers, officials, and employees in institutions active within the sector, particularly those who participated in the second edition of the Cosmetica International Exhibition for Cosmetics and Personal Care Products. The study was also supported by oral interviews conducted with a group of officials. The sample consisted of 170 participants from 66 institutions. On the applied side, the study included an analysis of key sector statistics, followed by the analysis of questionnaire results using SPSS v26 for descriptive statistics and SmartPLS V4 for structural equation modeling. The results showed a varying degree of influence for all dimensions of the Marketing Information System on new product development. In conclusion, the study offered a set of recommendations to enhance the efficiency of marketing information systems in supporting innovation, along with suggestions for future research directions. Description: تسويق

2025-01-01T00:00:00Z