وسائل الاعلام الحديثة ودورها في التسويق لخدمات المكتبات العامة في المجتمع

Abstract

This study aimed to know the role of modern media in marketing the services of the main Library for public “reading Mohamed Issami Biskra “where after marketing the services of public liberaries in an effective tool for dealing with beneficiaries and providing services .. that are compatible with their various needs and desires, and a mean that seeks to achieve their full satisfaction, by making the library achieve profit. In its broadest sense by winning more readers, more documents, books and sources of information As considering media as a modern method for marketing the services of public libraries in order to seek continuous improvement of their services, using them on the marketing process in libraries would make their services more effective. This study is an attempt to search for the role of modern media in marketing public library services, by looking at the way to view modern media, its types, marketing strategies used through it, and how to apply it to all marketing activities in the library