دوربرامج قناة KIDS 4 في التسويق للموروث الثقافي

Abstract

This study was mainly carried out with the aim of identifying the cultural heritage and the values that were included in the television programs, especially in the Mama Nagwa Dialogues program, as well as identifying the spoken language and the linguistic methods used in the program, while identifying how the topics contained in the program were linked to the cultural heritage, based on the question Main How did the 4kids channel contribute to the marketing of cultural heritage? The study falls within the analytical descriptive research, relying on the content analysis tool. The analytical study was conducted on children’s television programs produced and broadcast by 4kids channel. We chose the sample numbers in an intentional way. Intentional, which numbered three episodes. We concluded a set of :results, the most important of which are the highest percentage of topics in the program "Mama Najwa's Dialogues" are the topics with a social dimension, followed by each of the topics with a moral dimension and a cultural dimension, which is considered positive in such an age stage and this .may clarify the direction and interest of the program Mama Najwa's Dialogues program has an important role in