دور الرقمنة في تحقيق الميزة التنافسية للمؤسسة دراسة حالة: البنك الوطني الجزائري

Abstract

This study aims to identify the role of digitization in achieving the competitive advantage of banks, by showing what digitization is as well as what digital transformation is, with a case study of the National Bank of Algeria (BNA), achieving competitive advantage has become a condition for the continuity of banks' activity, especially with the technological development and the information revolution that banking activity has known, which banks have adopted, and the descriptive approach has been adopted through data collection and analysis, but on the applied side, a case study method has been used for the purpose of answering On the hypotheses put forward The results showed that there is for digitization in achieving the competitive advantage of the institution, and a set of proposals were presented that would promote digitization in Algerian banks.