أثر اليقظة الاستراتيجية في تحقيق الميزة التنافسي ة دراسة حالة: مؤسسة قديلة للمياه المعدنية جمورة بسكرة

Abstract

This study aims to identify the impact of strategic vigilance through its dimensions of competitive vigilance. Technological vigilance, commercial vigilance, and environmental vigilance in achieving competitive advantage through a case study of the gudila Mineral Water Corporation. To achieve the objectives of the study, a questionnaire was designed and distributed to an intended sample of 31 individuals from the organization's executives. By analyzing the results using the statistical program for social sciences SPSS, the study concluded that there is a statistically significant effect of the dimensions of strategic vigilance, each separately, in enhancing the competitive advantage. gudila Mineral Water.