Please use this identifier to cite or link to this item: http://archives.univ-biskra.dz/handle/123456789/12997
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dc.contributor.authortoumi, dounia-
dc.date.accessioned2019-09-29T13:13:49Z-
dc.date.available2019-09-29T13:13:49Z-
dc.date.issued2019-06-20-
dc.identifier.urihttp://archives.univ-biskra.dz/handle/123456789/12997-
dc.description.abstractThe study seeks to determine the relationship between the components of the promotion mix (advertising, personal selling, sales promotion, public relations, direct marketing) and customer satisfaction standards in a number of banks. The promotional mix is one of the main activities practiced by banks, and interest; it is one of the main pillars of customer satisfaction. The study showed that banks suffer from a decrease in the level of marketing activities and weakness in building a promotional mix suited to the needs and desires of customers. It is necessary to know the reality of the services provided by the banks sample of the study and evaluated by the customers and their satisfaction. In addition, there is a significant relationship among the variables of the promotional mix and customer satisfaction in the surveyed sector. Additionally, the relationship between some elements of the mix and the level of satisfaction achieved by customers, and here in turn imposes several things on the investigated banks such as the need to keep abreast of recent developments in the field of banking operations and the use of technologies In providing outstanding services so that they can gain competitive advantage. Key Words : Promotion Mix, Customers Satisfactionen_US
dc.language.isoaren_US
dc.titleمساهمة المزيج الترويجي في زيادة رضا الزبون المصرفي دراسة ميدانية لبنك الخليج الجزائر - وكالة بسكرة -en_US
dc.title.alternativeتسويق مصرفيen_US
dc.typeMasteren_US
Appears in Collections:Faculté des Sciences Economiques et Commerciales et des Sciences de Gestion (FSECSG)

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