أثر تطبيق التسويق المصرفي على ولاء الزبون /حالة عينة من بنك الخليج AGB وكالة بسكرة - –

Abstract

The importance of marketing in banks has become one of the most important modern trends which have witnessed a great expansion in recent years in different societies. The basis of this success lies in the development of a marketing mix that keeps pace with the developments of the banking market and contributes to attracting as many customers as possible and enhancing their levels of satisfaction by providing We have chosen Gulf Bank - Biskra 40 - to prepare the applied study. A questionnaire was prepared for the bank's customers. After using a range of appropriate statistical methods, we decided to have a T statistically significant marketing banking on customer loyalty. key words: Bank Marketing, Marketing Mix, Customer Loyalty, Gulf Bank