الجودة الشاملة ومواصفات الإيزو كأداة لتفعيل تنافسية المؤسسة الاقتصادية

Abstract

This paper aims to throw some lights on the importance of the quality and the ISO characteristics to activate the competitivity of the firm. Both of them have an important role in improving the firm’s market value by satisfying the customers. They also give the opportunity to export its outputs to the international markets which require the ISO certificate