EFL Learners’ Perceptions of Linguistic Features in Advertisement Language: a Psycholinguistic View

Abstract

The present study adopted a descriptive analysis of advertisement slogans with the EFL perception slogans through an interview addressed to EFL students to gather data on their perceptions of advertisements slogans impact on them and the linguistic analysis of advertisements slogans to identify the common linguistic features and analyze them. The research essentially concerns with linguistic creativity which plays a crucial impact on its industry. The samples of the study are corpus of (40) advertisements slogans from various types compiled from the press, TVs and the internet, published, the method adopted is descriptive theoretical that intended to analyze the selected texts systematically in addition to that an interview with L2 students to investigate their experiences toward advertisements. The study has come up with some findings: Advertisers use simple dictions and structures and texts, distinctive graphic and layouts, widely use of imperative and declarative form, as well as chopping sentences into several parts in order to ensure that the messages are clear and easily perceived by the recipient, deliberate deviational so used by advertisers as a tool to attract consumers, to differentiate their brands, and to achieve their persuasive ends.