الخطاب الإشهاري في الموحات الإعلانية دراسة لسانية دلالية

Abstract

Advertising discourse is a type of advertisement because it advertises a set of information that helps describe a product or service with the aim of influencing and persuading people of it. Our study, marked by the advertising discourse in the billboards, aims to study the language of the advertising discourse in the billboards. In our applied study, we relied on a group of banners (marketing for Condor and tourist companies), where we subjected them to an analysis at the levels of the linguis