ثأثير التسىيق الاجتماعي على الىعي الصحي عبر مىاقع التىاصل الاجتماعي

Abstract

The study aimed to identify the extent of the impact of social marketing through social networking sites On the culture of the university student and his healthy behaviors, while identifying the manifestations of the impact of social marketing through these networks on the emotional dimension of the university student, To achieve these goals, the study relied on the analytical descriptive approach and used the questionnaire tool to collect data. The research was applied at the University of Mohamed Kheidar Biskra, Faculty of Humanities and Social Sciences, on a sample of (93) students who were chosen randomly. The study reached a set of results, the most important of which are: that social marketing through social networking sites affects knowledge It also contributes to the dissemination of facts about the existence of the disease, which increases the level of awareness of individuals about its reality, while changing the methods and patterns of the respondents And modifying their negative, unhealthy behavior and habits to avoid falling and catching common diseases, and awareness campaigns for social marketing through social networking sites contribute to somewhat reducing the fears of individuals about health problems, Also, one of the most important means of spreading health awareness and health knowledge is social media, due to its wide use by all social segments