إستراتيجياتإتصال األزمةفيالمؤسسةاإلقتصادية

Abstract

This study aims to investigate the extent to which communication strategies in management can contribute to the effectiveness of the Corona pandemic crisis in the economic institution and to investigate how the Electricity and Gas Distribution Company (Sonlagaz) - Biskra - the field of study managed to successfully overcome the severity of the crisis. The descriptive approach was used because it is The appropriate approach for this study, and we came out at the end of the study with a set of basic results, the most important of which is whether the Electricity and Gas Distribution Company (Sonlagaz) - Biskra - has managed practically, by relying on effective communication strategies, to control the management of the Corona pandemic crisis despite its severity and reduce its risks