تاثير صناع المحتوى في التيكتوك على سلوك الشباب الجامعي

Abstract

The aim of this study was to examine the impact of content creators on tik tok on the behavior of university youth through a survey conducted among the students of Mohamed Khider university in biskra, this study falls under the category of descriptive-exploratory research and employed a descriptive survey methodology, the sample size consisted of 85 individuals, and data was collected through an electronic questionnaire, the study yielded several important results, including: -The majority of university students in biskra prefer using the tik tok application at night. -Most of the university students in biskra prefer browsing tik tok content alone. -The prominent content provided by content creators followed by the university students in biskra is religious and entertaining. -The study reveals that the youth of Mohamed khider university in biskra are influenced by content creators in their lifestyle and the quality of content they provide. -The respondents believe that the display of content creators, lifestyle of the surveyed individuals. -The negative impact acquired by the respondents through following content creators on tik tok outweighs the positive gains.