دور تكنولوجيا المعلومات في تدعيم وتفعيل إدارة علاقات الزبائن

Abstract

Customer Relationship Management knowing the largest growth among all other business areas recently, and the fastest in dealing with modern technologies. There for many enterprises spend millions of dollars for web-based applications to practice customers relationship management on the internet. this is mainly due to the fact that enterprises recognize their needs to comprehend customer’s needs, and to obtain their satisfaction in order to achieve competitive advantage. Hence, enterprises should consider their costumers as good relationship buyers instead of their products buyers. In General, the major developments in the information technology area has made possible the dealing with the diverse and complex nature of costumer’s related information, in form of software and application to manage the relationships between costumers and enterprises to achieve deeper comprehension of costumers and their desires and needs. In This paper, we present The Role of Information Technology On The Enhancement of Customer Relationship Management Effectiveness