أثر التسويق الإلكتروني على رضا العملاء لدى بنك البركة – بسكرة -

Abstract

The banking industry is witnessing a great development especially in terms of the use of electronic means , and eventually the world witnesses a severe competition arising among organizations(banks) seeking to achieve their objectives through electronic marketing, and since the latter can be a competitive feature for banks it is good to know the impact of e-marketing on the customer’s satisfaction . This study aims at identifying the impact of e-marketing on customer’s satisfaction. Al- Baraka Bank customers have been selected to study the case. Depending on a "questionnaire" and by testing the hypotheses through processing data by SPSS, the results of the study revealed that the bank's customers are aware of several dimensions of e-marketing ; however , the main dimensions that affect their satisfaction in a direct way were: the product, the distribution, and promotion. Keywords: E- Marketing , satisfaction, Al -Baraka Bank –Biskra