CILASدور المسؤولية الاجتماعية في تحقيق الميزة التنافسية د ا رسة حالة مؤسسة للإسمنت بسكرة

Abstract

The study aims to highlight the impact of social responsibility in achieving competitive advantage by clarifying the concept of social responsibility and defining its most important functions, and the concept of competitive advantage and defining its sources and types, and highlighting the relationship between them with regard to the theoretical aspect of the study. As for the applied side, our study relied on a questionnaire that included questions related to three axes that flow into the idea of the hypotheses of the study. It was distributed at the level of the Silas Biskra Foundation, so that the study was conducted on a sample that included many executives and workers of the company, and we relied on the statistical package for science program to analyze the questionnaire data Social (SPSS) And to test the hypotheses, regression analysis finally summarized the statistically significant effect of social responsibility in achieving competitive advantage in the institution under study.