the power of the american hegemonism through popular culture

Abstract

The power and the influence of the United States of America is now the notable issue that takes the whole world’s interest. It has been created it self as the great hegemonic power in the world since the collapse of the Soviet Union, as it achieved an international dominance, which gave it the ability to impose its rules and decisions on the other countries. It has realized dominance politically, militarily, economically and culturally. This latter is the most notable and influential. That, as the American Popular Culture emerged, including music (Blues music, Jazz, Rock’n’Rool, etc), fashion or clothing (Blue jeans, adidas, etc), food (fast food, coca cola, etc), cinema (Hollywood), TV programs and channels…etc, and is mainly shaped through the immigrants’ cultural diversity, and has expanded thanks to the development of mass media, this culture has achieved a huge and fast dominance all over the world. It has accepted by all, and becomes a global culture, by which it faces any challenges, which are mainly represented in the Anti-Americanism, and the emergence of the BRICS (Brazil, Russia, India, China, and recently South Africa) countries. This global dominance of the American Popular Culture leads to search about its role in enhancing the American Hegemonism by asking to what extent does American Popular Culture enhance the American Hegemonism? Thus, we assume, first, that the special characters of the American Popular Culture have their role in the global acceptance of the American Popular Culture. Then, the American Popular Culture is a mixture of all the world’s various cultures which are brought by the immigrants. Next, the American society is a dynamic society and believes in change and success. The purpose of this study is to bring light to the worldwide dominance of the American popular culture, which in early history was non-existent, and state how this dominance affects in reinforcing its hegemony. For seeking this purpose ....