التسويق السياحي كسبيل لتنشيط القطاع السياحي في الجزائر

Abstract

Tourism depends on the initiative that provides what tourists do not expect. No institution can provide this work only if the efficient and the ability to provide quality services and then the development of tourist activity has become dependent on good scientific management. So, the intervention of marketing contributes to the progress of this activity and thereby to provide tourist services as the tourists wish.