Please use this identifier to cite or link to this item:
Title: دور التسويق السياحي في دعم التنمية السياحية و الحد من أزمات القطاع السياحي
Authors: رشيد فراح, يوسف بودلة
Issue Date: 2012
Abstract: Classifies the tourism sector with the services sector, but it differs from the rest of the activities of other services, the fact that tourism product compound, is formed from material goods and non-material, so it has been classified within the various services, he shares some characteristics with the general characteristics of services, as well as to the existence of properties further distinguish it from other services. The tourism marketing is an important factor in achieving the development of tourism, given for his role in the definition and promotion of the tourism product, and convinces customers to increase their demand on tourism products. It also represents the tourism development of various programs aimed at achieving balanced and stable increase in tourism resources, and deepens and streamlines productivity in the tourism sector.
Appears in Collections:REM 12

Files in This Item:
File Description SizeFormat 
4.pdf538,71 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.