دور الذكاء الإستراتيجي في مواجهة المخاطر التنافسية دراسة حالة: مؤسسة بلادي أومبلاج

Abstract

This study aims to reveal the role of strategic intelligence in facing competitive risks in the Belady Omblage Biskra institution, and aimed to know the attitudes of the respondents in this institution towards strategic intelligence and its role in facing competitive risks. The study included a sample of (36) employees, and the questionnaire was used as a tool for data collection and for data analysis, the statistical package for social sciences (SPSS) was used. The study reached a set of results, the most important of which is the presence of a statistically significant role for strategic intelligence in facing competitive risks, as well as the presence of a statistically significant role for strategic intelligence in confronting (new entrants to the sector, the negotiating power of suppliers) in the Beladi Obligation Biskra Foundation, and the absence of a statistically significant role for intelligence Strategic in the face of (intensity of competition in the sector, owners of alternative products, negotiating power of customers) in the Beladi Omblage Biskra Foundation. The study also reached a set of conclusions, the most important of which is the emphasis on the need to apply strategic intelligence in the enterprise because it represents the most prominent pillars for maintaining and maintaining the enterprise in light of the strong competition between institutions, as the enterprise has youth energy with professional skills and experience that enables them to carry out their tasks further in light of the competitive risks it is witnessing. market