الميزة التنافسية واستراتيجيات التنافس كمدخل لترشيد أداء المؤسسة الاقتصادية

Abstract

Because of the changes and transformations taking place in today’s business environment, due to the technological development and the increasing competition, the various corporations seek to develop capabilities and competencies that distinguish them from other competitors,Therefore , corporations apply many competitive strategies in accordance with their internal capacities and external constraints, in order to build a competitive advantage, which gives them the superiority over competitors, and rationalize their performances in this turbulent environment.